About us
Designing Intelligent Organizations for the Next Economy
Modern businesses face growing complexity — from technology adoption to market competition and brand differentiation.
Coai International exists to help organizations think clearly, operate intelligently, and scale with purpose.
We work with leaders and teams to design systems that drive long-term performance, not short-term results.
Organizations don’t fail due to lack of effort — they fail due to lack of structure.
Our role is to introduce clarity, intelligence, and alignment across strategy, operations, marketing, and brand.
Discover New Strategies
Coai International is a group-level organization that helps businesses navigate change through AI-driven systems, strategic frameworks, and long-term thinking.
We work closely with organizations to understand their goals, challenges, and growth stage — then design solutions that align people, processes, and execution.
Our focus is not on doing more — but on doing what matters, intelligently.
Our Services
Key Metrics of Company's
Achievements
COAI International operates through specialized subsidiaries, each focused on a critical area of modern business:
- Business Operating Systems & Consulting
- AI Marketing Intelligence & Automation
- Corporate Brand Architecture & IP Development
+380
We proudly serves over 380 clients in Malaysia.
75%
75% of clients have been using the service for over a year consistently.
RM 8.3M
Clients saved RM8.3 million with our services.
Meet our team
Lyon Chiam
COAI INTERNATIONAL - Chief Executive Officer
Founder and group visionary, Lyon leads the strategic direction of Coai International.
He focuses on aligning intelligence, systems, and long-term value creation across all subsidiaries.
Chuah Li Jia
COAI B.O.S - Chief Operation Director
Chuah, oversees operational strategy and execution for Coai B.O.S, working closely with organizations to design effective operating systems and enable leadership teams.
Melissa Tan
COAI ATLAS - Chief Operation Officer
Melissa, leads the operational development of Coai Atlas, ensuring AI marketing systems are practical, scalable, and aligned with real business outcomes.
Adrien
COAI STUDIO - Chief Operation Officer
Adrien, oversees brand architecture and IP development at Coai Studio, helping organizations structure brands as long-term strategic assets.
Our Teams Build What Lasts
Build systems and capabilities that outlast short-term trends.